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According to Internetworldstats.com the Italian Internet Market is among the top 10 in the world with almost 120% in Internet user growth over the last five years. Italy alone represents close to 17% of the European Internet market.
Overall Forrester Research estimates that search engine marketing -- commercial search that includes paid listings, contextual search, site optimization, and paid inclusions -- will generate 1.4 billion Euros of spending in Europe in 2005, a 65% increase compared with 2004. The analysts also predict an overall cool-down in the SEM share of European online advertising spent beginning in 2007.
There are a number of larger Italian companies that are seeking international branding and a better web presence. In order to achieve better economic success, Italian businesses are focusing more on the continually growing export market. A better web presence and building an export market means higher rankings in search engines worldwide. By 2010, European marketers will spend almost euro 3 billion on search engine marketing, up from euro 856 million in 2004. Small and medium-sized businesses will join the fray, increasing the role of search engine marketing within their marketing mix.
Zunch’s Italian SEO specialists are ready to help.
Zunch SEO specialists understand what you can expect from Italian search engine marketing, what Italian search engines you should use, and the overall strategies you should take to tap into the overseas search market. They are extremely skillful in conducting foreign language keyword searches, submitting to foreign language search engines and directories, and solving problems between different Italian language characters.
We will help you seamlessly convert your English expressions into Italian and vice versa. Translations are conducted with respect to Italian culture, avoiding any possible embarrassments that can often arise in translation. In addition, our specialists will assist you with your Italian pay-per-click (PPC) campaigns on Google, Yahoo and local search engines.
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