Link Building

Every major crawler-based search engine uses link analysis as part of their ranking algorithms. This is done because it's very difficult for webmasters to "fake" good links, in the way they might try to spam search engines by manipulating the words on their web pages. As a result, link analysis gives search engines a useful means of determining which pages are good for particular topics.

By building links, you can help improve how well your pages do in link analysis systems. The key is understanding that link analysis is not about "popularity." In other words, it's not an issue of getting lots of links from anywhere. Instead, you want links from good web pages that are related to the topics you want to be found for.

Zunch researches each site so that we can identify the individual page where we would like the link, write the text for the link as we would like it and as fits within the context of the target site, and then issue a well written professional plea for a link. On occasion there will be two or more requests needed before there is a reply from the site. The process can clearly take a lot of time and effort, and is best accomplished by personnel who know the web and how to design web sites.

Click here to play with the PageRank Decoder tool to visually witness the significance of link building.

Click here to inquire about Zunch's search engine marketing services.

Contact us today for more information and pricing on search engine optimization…1-972-455-4800 or 1-972-455-4818.

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