Search Engine Compatibility Study

Ensuring your website is search engine friendly.

This is the first step toward achieving top rankings in search engines. A website must be search engine friendly or compatible. Often websites are built using technologies that make them difficult or impossible for search engines to "spider" (Search engines use automated software robots to crawl the links within web sites and interpret what the pages are about). If a search engine can’t crawl your website, it won’t add it to its index, meaning your website won’t appear in search results.

It should be noted that the design aspects of a website with great user functionality often conflict with requirements conducive to achieving good rankings in search engines. The requirements of the two distinctive audiences (end-users, i.e. people) and search engine spiders (robots) are very different.

The methodology here is to try and meet the requirements of both audiences. You need a website that appeals to the primary audience (people) and yet is search engine friendly.

While there is no doubt that the most important audience to satisfy is people, the need for making the website search engine compatible should not be overlooked. More than 80% of Internet users rely on search engines and directories as their preferred method for locating websites.

Our SEO consultants will thoroughly analyze your website and determine if there are any search engine incompatibility issues and suggest appropriate solutions.

Click here to inquire about Zunch's search engine marketing services.

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