Search Engine Usage Statistics

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Search Engine Usage Statistics

Search Engine Usage Statistics

Alliances & Partnerships (comScore, 6/2006)

Search Engine	Ad Outsource Partner	Natural Search Provider
Google	Google	Google
Yahoo	Yahoo	Yahoo
MSN	LookSmart, Yahoo	MSN, Yahoo
AOL/Time Warner	Google	Google
Ask	Google, Ask	Ask

Market Share (comScore, 7/2006)

Search Engine	Share of Searches	Searches/Search Visit	Searches/Searcher
Google	43.7%	4.4	27.2
Yahoo	28.8%	4.4	21.7
MSN	12.8%	3.3	14.4
AOL/Time Warner	5.9%	2.6	11.6
Ask	5.4%	3.3	10.2

User Search Engagement

Sites	Conversion Rate	Result Pages Share	Toolbar Searches
Ask Network	62.2%	5.7%	0.1%
Google Sites	85.5%	42.6%	50.3%
Microsoft Sites	41.0%	14.4%	2.1%
Time Warner Network	25.4%	5.4%	1.2%
Yahoo Sites	59.3%	28.0%	46.2%

PPC / Ad Outsource Profiles

	Yahoo	Google	LookSmart
Searches/Day	200 Million +	350 Million +	75 Million +
Supplies to	MSN, ESPN, CNN, United Online	AOL, Earthlink, AT&T, Washington Post	CNET, Lycos, InfoSpace, Mamma.com, Cox Interactive
Ad Opportunities	Text Based Search Results	Search & Context Adv.	Bid-for-placement, Paid Incl.
Pricing	Cost-per-click	Cost-per-click	Cost-per-click
Advertisers/Month	100,000 +	200,000	40,000

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