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To emphasize the importance of the Hispanic market, note that a US Census Bureau study between 1999 and 2000 found that Hispanics became the largest ethnic minority in the US, representing 58.3% of minorities (35.3 million). Spanish is one of the top languages on the web with about 35 million active users, making up roughly 10% of the 332 million native Spanish speakers worldwide. There are quite a few Spanish search engines in the world. The following are the major ones other than Google, Yahoo or MSN’s Spanish sites:
Buscopio -in Catalan, Cercador -in Catalan, CerCAT -in Catalan, Mundo Latino, Nosaltres, Ozu, Red Aragon - in Catalan, Temáticos.com (Offers categories and search), Explora México (Mexican search engine with categories), Mexico Channel (Search engine, categories, news, etc.), Mexico OnLine (Mexican search engine with categories), Mex Master (Mexican engine, but covers other countries as well), Iguana México (Mexican search engine), Mex Search (Search and categories, "yellow pages" of Mexico), Chévere (Venezuelan search engine), Clasificado2 (On-line classified ads in Spanish).
To many businesses, tapping into the huge Spanish-speaking market within United States and in Latin America is becoming the key to their continuing growth. Optimizing a site for Spanish language search engines allows you to reach Spain plus Latin America, with an added bonus of the huge Spanish speaking communities in the U.S. A search engine optimized website in Spanish becomes the most effective tool to penetrate into the Hispanic market. This challenge requires experienced Spanish-speaking SEO specialists to confront it.
Zunch’s Spanish SEO specialists are ready to help.
Zunch SEO specialists understand what you can expect from Spanish search engine marketing, what Spanish search engines you should use, and the overall strategies you should take to tap into the Hispanic search market. They are extremely skillful in conducting Spanish keyword searches and submitting to Spanish search engines and directories.
Zunch will help you seamlessly convert your English expressions into Spanish and vice versa, with respect to Spanish or Hispanic culture, avoiding any possible embarrassments that can often arise in translation. In addition, our specialists will assist you with your Spanish pay-per-click (PPC) campaigns on Google, Yahoo and local search engines.
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