The Zunch Search Engine Optimization Dictionary
There are many unique terms associated with search engine optimization and search engine marketing. This glossary is always growing and adjusting. Please bookmark this page for future reference.
Contextual Link Inventory
Sometimes called Content Link Inventory or simply CLI. When the written text on a web page is identified as a good match by a Search Engine, the search engine’s ad server will supply text links to relevant topics, usually in the right column. When a visitor clicks on the contextual links, the site operator is compensated.
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