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The Zunch Search Engine Optimization Dictionary

There are many unique terms associated with search engine optimization and search engine marketing. This glossary is always growing and adjusting. Please bookmark this page for future reference.

White Hat

A site operator or SEO practitioner who utilizes fair and ethical practices in order to increase a site’s rankings with the Search Engines.

Algorithm	Anchor Text
Backlink	Banned
Black hat	Blog
Bot	Click-through-rate
Cloaking	Contextual Link Inventory
Conversion Rate	Cost Per Click
Cost Per Thousand	Count
Crawler	Delisting
Directory	Doorway Page
Exact Match Relationship	Eyeballs
Graphical Search Inventory	Index
KEI	Keyword
Landing Page	Link Popularity
Link Text	Listing
Meta Description Tag	Meta Keywords Tag
Meta Robots Tag	Meta Search Engine
Meta Tags	Natural Listings
Outbound Link	Paid Inclusion
Paid Listings	Paid Placement
Pay-For-Performance	Pay-Per-Click
PRV	Rank
Reciprocal Link	Relevancy
Results Page	Robot
ROBOTS.TXT	ROI
RSS	Search Engine
Search Engine Marketing	Search Engine Optimization
SEMPO	SEO Information Pages
SERP	Shopping Search Engine
Spam	Spider
Submission	Text Link Advertising
Website Promotion	White Hat
XML	XML Feed

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